> For the complete documentation index, see [llms.txt](https://ideogram.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://ideogram.gitbook.io/docs/about-ideogram/company.md). # Company About Ideogram, the AI company behind the Ideogram image and video models, apps and API, and its mission to help people become more creative. Ideogram (pronounced "eye-dee-oh-gram") is an AI company on a mission to help people become more creative.
Layered paper-cut artwork on deep navy: the words Help people become more creative in coral letters, framed by paper flowers and stars
Ideogram is a **generative media platform**: purpose-built creative apps, leading image and video models, and one API to build your own workflows — from frontier research to creative work in production. * **Ideogram 4.5** supports image generation, reference images and targeted editing. Compare its controls in [Image Models](/docs/create/models.md) and [Masks and Inpainting](/docs/edit/masks-and-inpainting.md). * **Ideogram 4.0** is our open-weight model. You can download the weights and run them yourself; production use needs a [commercial license](https://ideogram.ai/licensing). * **Apps** such as the Background Remover, Object Remover and Ad Resizer handle specific creative jobs. * **One API** serves image and video models, with an MCP server so AI assistants such as Claude can use Ideogram. See [developer.ideogram.ai](https://developer.ideogram.ai). * **Enterprise** plans serve creative teams producing visual work at scale. See [ideogram.ai/enterprise](https://ideogram.ai/enterprise/). We believe everyone has an innate desire to create and share their creations with each other. To this end, we invite dreamers from all backgrounds to join and collectively shape a more creative future. We're hiring — see [Ideogram Careers](https://jobs.ashbyhq.com/ideogram).